Microsoft Dynamics 365 Customer Insights
Transform into a customer-centric organization where marketing, sales, and service professionals have the insights they need to deliver personalized experiences.
Microsoft Dynamics 365 Customer Insights is a self-service customer data platform that delivers real-time value by integration of marketing, sales, and service processes for customer engagement across channels – from marketing automation, advertising, loyalty redemption, and customer-facing encounters. With embedded analytics, artificial intelligence, and machine learning technology, it provides a single customer view with actionable insights.
Unify sales and marketing and nurture sales-ready leads for smarter decisions and maximize marketing ROI.
Go beyond sales force automation with Dynamics 365 Sales to better understand customer needs, engage more effectively, and win more deals.
Empower front-line employees with a complete view of customers, including activity history, key contacts, communications, and internal account discussions.
How a Customer Data Platform can help
While CRMs are storing volumes of data, there is still a lot to be done to match and merge data across various sources. A Customer Data Platform (CDP) elevates data to the next level by enabling the entire organization, including data-focused and customer-focused roles, to cross collaborate through unified data and analytics making it easier to drive real-time actions and decision-making.
Powered by Azure Synapse Analytics, Customer Insights uses advanced data strategies and machine learning models to deliver a unique CDP experience by combining operations and customer data to create an enterprise estate and unlock powerful insights in real-time.