Microsoft Dynamics 365 Customer Insights
Transform your organization with the insights you need to deliver personalized experiences.
Microsoft Dynamics 365 Customer Insights is a self-service customer data platform that delivers real-time value by integration of marketing, sales, and service processes for customer engagement across channels – from marketing automation, advertising, loyalty redemption, and customer-facing encounters. With embedded analytics, artificial intelligence, and machine learning technology, it provides a single customer view with actionable insights.
Streamline sales and marketing processes to source and nurture sales-ready leads for maximized marketing ROI and smart decisions
Provide customers with data-driven recommendations for complementary products and services
Empower front-line employees with a complete view of customers, including activity history, key contacts, communications, and internal account discussions.
How a Customer Data Platform can help
While CRMs are storing volumes of data, there is still a lot to be done to match and merge data across various sources. A Customer Data Platform (CDP) elevates data to the next level by enabling the entire organization, including data-focused and customer-focused roles, to cross collaborate through unified data and analytics making it easier to drive real-time actions and decision-making.
Powered by Azure Synapse Analytics, Customer Insights uses advanced data strategies and machine learning models to deliver a unique CDP experience by combining operations and customer data to create an enterprise estate and unlock powerful insights in real-time.