Microsoft Dynamics 365 Customer Insights

Transform into a customer-centric organization where marketing, sales, and service professionals have the insights they need to deliver personalized experiences.

Microsoft Dynamics 365 Customer Insights is a self-service customer data platform that delivers real-time value by integration of marketing, sales, and service processes for customer engagement across channels – from marketing automation, advertising, loyalty redemption, and customer-facing encounters. With embedded analytics, artificial intelligence, and machine learning technology, it provides a single customer view with actionable insights.



Unify sales and marketing and nurture sales-ready leads for smarter decisions and maximize marketing ROI.



Go beyond sales force automation with Dynamics 365 Sales to better understand customer needs, engage more effectively, and win more deals.

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Customer Services

Empower front-line employees with a complete view of customers, including activity history, key contacts, communications, and internal account discussions.

How a Customer Data Platform can help

While CRMs are storing volumes of data, there is still a lot to be done to match and merge data across various sources. A Customer Data Platform (CDP) elevates data to the next level by enabling the entire organization, including data-focused and customer-focused roles, to cross collaborate through unified data and analytics making it easier to drive real-time actions and decision-making.


Powered by Azure Synapse Analytics, Customer Insights uses advanced data strategies and machine learning models to deliver a unique CDP experience by combining operations and customer data to create an enterprise estate and unlock powerful insights in real-time.